Kristina drives innovation and excellence by fostering a culture rooted in four key pillars: Excellence, Impact, Growth, and Collaboration. These principles achieve quality output and the development of high-performing teams.
Leadership Philosophy
Excellence – Setting a high bar for design quality, user experience, and attention to detail ensures that every product or service delivers meaningful and seamless interactions. By championing best practices, research-driven insights, and a commitment to craftsmanship, the team consistently delivers exceptional work.
Delivering Efficiency – Design is not just about aesthetics—it’s about driving measurable business outcomes and improving user experiences. Kristina ensures the team remains focused on solving real problems, aligning design decisions with business objectives, and advocating for the user at every stage.
Driving Growth – A high-performing team thrives in an environment of continuous learning and development. Encouraging mentorship, skill-building, and career progression helps team members expand their expertise, take ownership, and innovate with confidence.
Collaboration – Great design is a team effort. By fostering strong cross-functional partnerships with product managers, engineers, developers, and stakeholders, Kristina works seamlessly to bring ideas to life. Open communication, shared goals, and mutual respect create a culture where innovation flourishes.
By embodying these four pillars, Kristina cultivates a high-performing team that not only produces high-quality, user-centered designs but also continuously pushes boundaries, drives business success, and grows leaders in their own right.
Excellence – Standardizing the UX Process
Kristina designed a yearly kick off program to streamline communication throughout the year, support new team members, and ensure the cross functional team is aligned on a shared working process. This ensures our collective output meets the highest standards.
Delivering Efficiency – Solving the Real Problem
During a high visibility project Kristina recognized the need for additional business input which led to pivoting the project in another direction based on actual user needs. Delivering a more efficient solution because Kristina knew who to go to and what questions to ask.
This is critical in proposing solutions that make users more efficient. As importantly, this is critical in ensuring good use of dev time and business investment. Reducing the number of iterations required to achieve workflow success. This enabled the company to build the right panel providing user value and impacting the bottom line.
Driving Growth – Delivering Actionable Research Results
We’ve seen opportunity in sharing research results in a way that’s more impact-focused. This would help connect business goals to user workflows. To accomplish this, Kristina led the team to create a diagram that highlights user tasks, priorities, and pain points.
Through this guidance, the UX designers learned how to connect research with the proposed UX solutions and outcomes. Kristina taught the UX team to crunch data and serve it up in a way that helped stakeholders nod their heads
Collaboration – Unlocking New Market Opportunities
Adding a new Managed Logistics workflow created significant market opportunities for business growth. To build confidence in the proposal and drive business investment, I partnered with the lead stakeholder to visually bring the concept to life. This concept drove the business to see the potential benefits to our customers and buy in without costly and time-consuming dev investment.
Kris King 